Tis the season to be thankful for marketing accountability...and snowballs.
So, I’ve been MIA in my blog content. I was busy. I know everyone is busy. I didn’t follow my own blogging advice which is to have an arsenal of content before you make a commitment to blogging (I thank those of you who actually noticed). The fact is, the last few months have been rather depressing. Most people I talk to agree given the media hammering of pre and post election coverage and the doom-and-gloom economic coverage. Is there a silver lining? Maybe not for Financial Advisors, Investment Bankers, or Automotive Executives
, but I’m going to look on the bright side.
Given it’s already Thanksgiving; I’m going to regress a bit from business and be horribly cliché. I’m listing my 5 reasons to be happy.
1. The Twilight Movie opens this weekend. Gotta love the vampire bubble-gum story. Even at my age, Edward Cullen rocks.
2. That finally inefficient bureaucratic business is getting their heads handed to them. That’s harsh, but let this be a lesson to every organization to look deep at a culture of “we’ve always done it this way”. I abhor that line. The term ‘adding value’ is not just a marketing term, but should be considered in every function of the organization. See the book “Meatball Sundae” by Seth Godin for ideas to shake-up current thinking.
3. Marketers are becoming more accountable. I’ve received ‘glares’ from professionals when I question a tactic with “what is that going to do for you” or “and what was your objective” or “and how do you measure that”? Rough times call for working smart, making sure all programs are relevant, value-add and either assist sales or drive revenue. Bottom line.
4. That winter brings snowballs, sledding, and snowmen. Get out of the ‘I hate winter’ mood and start a snowball fight. Guaranteed to make you smile to feel like a kid again. If you don’t have anyone to help participate, my boys would love to help.
5. As always, I am blessed to have friends and family who make me laugh, keep my upbeat yet let me vent once in a while. Because of you I am what I am today (good and bad).
6. Sorry, one more I could never leave out. My kids un-dying love and rose colored glasses.
Have a safe and wonderful Thanksgiving.
Jackie
Categories: Marketing Tactics,relevant marketing,hints,tips
Jackie - Great List. One big thing to add. My family has learned that things don't make you happy and that we had "invested" in way too many things in the past to try to get there - to happy that is. Now that we have taken our eye off of all these things, it seems that we are happier now than before. For those of you that have been lucky enough to get to know people that grew up in the Depression (the Great One - not the Not-so-Great-One we are in now), you may have noticed that those people had a great perspective on life because they learned this lesson and carried it through with them for the rest of their lives. Fact is that the vast majority of us have way more than we need. Now that we know this, perhaps we can relax and enjoy life a bit more. Realize this sounds sappy, but believe it to be the truth.
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So True Dan. Isn't that the 'Greatest Generation'? My Dad was part of that group. A WW II vet, didn't have a dime for food, but as my aunt said this weekend 'They had each other'. Corny? Maybe. But, they had that great perspective which I was lucky to have reinforced as part of my values. Stuff is stuff (although, I do have a clothing obsession).
Jac
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True that, sista! I like your take. Proper mix of business and personal commentary. I hope this means that you are back on track and will be blogging with regularity. Talk to you soon.
Tommy
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Love it! Hey, glad you are getting back on track so that I can get my marketing/management students to read this next quarter! Always great advice...I believe they will get a lot out of reading what you've got to say here!
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Thanks Ann. You're always too nice.
Jac
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Jackie:
My list is shorter. #1 Good Health #2 I met Jackie Kuehl on my journey.
Good to see you are back blogging coach.
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Jim, Tini-buddy...you kill me. Thanks!
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Well well, I wonder how many business opportunities you will conjure up with that blog. It was very optomistic, sophisticated and market driven. Very well written Jacqueline.
You know I have come up with a nice conclusion about you, and that is, that you really do love yourself! You go above and beyond to make yourself happy and to Make things happen. You start with a match and end up with fireworks. About that snowball fight? Will it be anything like the paintball fight we had in Wisconsin. Those welts hounded be for days. Especially the one on my ass. Love you
Gobble Gobble.
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My sister and my biggest and supporter. Love you tons.
Jac
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Two comments...“Meatball Sundae” by Seth Godin is a great read for marketers and non-marketers alike. Two, a blog needs to be continually updated, if you are ever in a bind, I am sure you could reach out to your network and find a willing contributor or two.
Happy Holidays!
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You are right Mitchell. Are you giving me a slap on the hand, or offering to contribute
Jac
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I cannot agree with your recent fascination for vampires -- but I will go sledding with you and your boys, I will encourage them to make snow angels in their bathing suits, and will demand that we follow up the evening with a fine bottle of red wine. Happy T-day. Lynnie
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I love the way you think Girlfriend. Well, except for the vampire part.
Jacs
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Great post, Jackie! My list includes many of the same items . . . I'm loving winter this year. If it's cold, there had better be snow, and we have plenty of it in Minneapolis this year! I would add playing fetch with my dog in the snow. Putting her little boots on for the first time each winter and seeing her dive through the snowbanks to find her ball makes me so happy!
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