Should I blog, tweet, link, or create a Facebook group? Does anyone really care?
“So, I’m not sure I get all this blog, Twitter, and Facebook stuff. How do I use it?” is a question I have been asked very often lately, to which I respond “well isn’t that the question of the day”. You’re in a cave if you have not heard enough and too much about Twitter, especially as a marketer. (As a side-note, should Web 2.0 at this point be Web 2.5?)
If you are in my shoes, how do you respond to the question? The first question back should ALWAYS be 'What are your objectives'. Then, how can social media tools help you as part of your integrated marketing plan. Many people miss that first part. If you do not start there you’ll end up chasing tactics with no purpose. Then later your company thinks ‘Gee, that didn’t really do anything. Did we measure it’? How can you measure something that didn’t have an objective to start?
In a prior post I discuss how marketing is too tactical; and, I read with interest articles about companies scrambling to get into social media only to claim ‘it’s not working’. Chase tactics, you’ll chase your tail. Chase objectives and you’ll move the organization. So here are some suggestions for incorporating social media:
One: Ask yourself, what am I trying to achieve? Feedback? Word of mouth? Referrals? Top-of-mind? Lead-Gen?
Second: Can social media help you in your marketing ‘toolkit’ to get there?
Third: Shape your social media tactic to get there. For instance, if an objective is to stay Top-of-Mind, write a blog and push it out to your network/prospects. But don’t cry if people don’t start calling. A blog for purposes of staying top-of-mind is not lead generation. However, if your goal is lead gen then your blog and/social media tactics would take different variation including some type of offer. But if you do that, don’t cry if people say you’re ‘too salesy’. Well, that is the subtle purpose of lead generation.
Fourth: Rome wasn’t built in a day (but it is one of my favorite cities). It takes time to build a relationship. Social media is basically one big relationship (and helps word of mouth marketing).
What do you think?
Jackie
Categories: blogging,marketing tips,strategies,social media best practice
Tags: marketing tips social media strategies
Very wise advice. This seems to be the million dollar question of 2009. People tend to forget that all this is is a new channel, the marketing principles remain the same.
One thing I also ask is, "Are your customers using social media, and what parts of it?" You can have the right objectives and strategy, but if your customers aren't using social media, you have no one there to build a relationship with!
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True. The foundation of sound marketing: What's the objective? Who is your target? How do you reach your target?
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Jackie,
Since I am one of the people that asked you about blogging, I have to say that your advice has been very helpful in launching my own blog - http://questions4obama.blogspot.com/ <-- too salesy - oops! Great advise especially on the setting goals first front.
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Thank you Dan. And you were my inspiration today. So you've got that going for you.
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Your blog has inspired me this morning. Th key point that resonated for me is social media enhances an individual's or brand's marketing "toolkit." You need multiple touch points when marketing today thanks to all the clutter out there.
PS - I also like the fact that you enable comments with more characters than Twitter. Thanks.
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Thanks Jim. I love when I can be someone's inspiration.
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Your blog inspires me also, but I'm not sure why. Can the use of social media tools ever be bad? Perhaps I am being a simpleton in your marketing world, but outside of the chance of appearing cheesy or tacky, it seems like a simple and relatively inexpensive way to market your product. If that is the case, does it matter how effective it is?
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I think it depends first on what one considers 'inexpensive'. And 'who cares if it's effective'? Probably the person paying.
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Wow, I never knew that Should I blog, tweet, link, or create a Facebook group? Does anyone really care. That's pretty interesting...
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Excellent post you have here.PageRank has also been used to rank spaces or streets to predict how many people (pedestrians or vehicles) come to the individual spaces or streets.Thanks for sharing this article.
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There are different types of marketing strategies based on some criteria. Challenger, Leader and Follower are types of market dominance strategies. Market dominance strategies are used to dominate the market. Cost leadership, Market segmentation and Product differentiation are types of porter generic strategies. Porter generic strategies are built on strategic strength or competing abilities and strategic scope or market penetration. Close followers, late follower and Pioneers are types of innovation strategies. Innovation strategies are meant to trigger the rate of product development and model innovation. It helps the firm to incorporate latest technologies. Intensification, Diversification, Vertical integration and Horizontal integration are types of growth strategies.
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Make sure you select a title, category and description that is relevant to your brand because this will entice people to join your group. I also suggest that you be as transparent as possible and offer information such as contact information, website, phone number and location. This allows group members to associate the group to an actual person rather than any old computer generated content.
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Keep in mind that while Groups and Pages now look the same, they still serve different purposes. Groups are for fostering member-to-member collaboration, while Pages remain the best way to broadcast messages to your fans if you are a business, organization, public figure or other entity
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What's the objective? Who is your target? How do you reach your target?
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what one considers 'inexpensive'. And 'who cares if it's effective'? Probably the person paying.
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Who cares is the person who really finds your story interesting. So go for targeted members from social networking sites. It will depend upon your marketing strategies
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Indeed a very nice post!.. It made me think too. Thanks a lot! keep posting informative blogs.
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Who cares and who doesn't it doesn't even matter. The thing which matters is that how you utilize it and get maximum out of it.
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Very well said. However, social media has a huge part to play in IM.
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IMO Twitter is just a garbage traffic, conversion rate is pretty low.
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I dont know how other marketers see it but social networking has played a huge a huge part in Internet marketing.
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I do believe that social media is very effective juts the fact that tactics for every company is not the same, Which many IM forget.
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Close followers, late follower and Pioneers are types of innovation strategies.
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Thanks for taking the time to post such a detailed and informative article. It has given me a lot of inspiration.
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fostering member-to-member collaboration, while Pages remain the best way to broadcast messages to your fans if you are a business, organization, public figure or other entity
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I also suggest that you be as transparent as possible and offer information such as contact information, website, phone number and location. This allows group members to associate the group to an actual person rather than any old computer generated content.
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who doesn't it doesn't even matter. The thing which matters is that how you utilize it and get maximum out of it.
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Hi,
I like your perception about the marketing through social media.It's the most important and effective medium to expose your product and relate it to the social benefits to the people you have targeted and most importantly it generates the genuine sale of your product because the consumer or the community is know the product and get satisfied by it.......
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doesn't it doesn't even matter. The thing which matters is that how you utilize it and get maximum out of it.
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dont know how other marketers see it but social networking has played a huge a huge part in Internet marketing.
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Face book and twitter or other social media place for marketers it think is a key. i call face book 2nd world because and number of people using face book is in billions which is more then any country population, mean more opportunities to market any thing.
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Marketing strategy is a process that can allow an organization to concentrate its limited resources on the greatest opportunities to increase sales.
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Can you tell me how I can create a link to my facebook group... similar to what you have done with your facebook icon above.
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But don’t cry if people don’t start calling. A blog for purposes of staying top-of-mind is not lead generation.
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If you do not start there you’ll end up chasing tactics with no purpose. Then later your company thinks ‘Gee, that didn’t really do anything.
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Marketing strategy is a process that can allow an organization to concentrate its limited resources on the greatest opportunities to increase sales.....
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I read with interest articles about companies scrambling to get into social media only to claim ‘it’s not working’.
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I read with interest articles about companies scrambling to get into social media only to claim ‘it’s not working’. Chase tactics, you’ll chase your tail. Chase objectives and you’ll move the organization.
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Marketing strategies are playing very important role to raise a business. Facebook and twitter is a good example of E-marketing.
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Now in these days, E-marketing is going very popular because of each and everything are selling online now. Face book and twitter are use in ordinary manner for E-marketing.
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Marketing strategy is a process that can allow an organization to concentrate its limited resources on the greatest opportunities to increase sales.
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In recent day's facebook, orkut, twitter,my space etc are mainly used for E-Marketing and we call them social media marketing.Everything thing need a E-marketing and these site make lot of advantages.
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Marketing strategy is required for every professional company and facebook, orkut , twitter etc are making marketing strategy and because of that we call them social medial marketing sites.
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Facebook, twitter these are the social marketing site and they are so useful in professional front. You are able to make your social link through these and that why i like this article.
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Now in these days online marketing is very popular in the world. Facebook,Twitter is the good example of Social Media Marketing.
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if your goal is lead gen then your blog and/social media tactics would take different variation including some type of offer.
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what am I trying to achieve? Feedback? Word of mouth? Referrals? Top-of-mind? Lead-Gen?
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