3 keys to social media success: Take it from Lady Gaga

Does it get any better than two of my favorites colliding? Lady Gaga and Marketing. Much has been written about her success with social media as a best practice to grow her fan and revenue base. She absolutely has embraced the medium to work for her. But her success really isn't due to just social media. I believe her success is due to three factors:
  1. GREAT Product. At the core, Lady Gaga is a great product. She has the talent, the creativity, the music, and personality to back-up ANY marketing tactic. Any marketing strategy, especially social media, is fruitless without a product that is solid and appeals to your target market. 
  2. Distribution strategy: She is distributing her product in a medium that her target market embraces. When selecting a channel strategy, companies need to understand how their customers want to buy. Where is the target market and be accessible. A company can have the greatest product in the world; however, if your target cannot reach you, it is wasted.
  3. Social Media/Word of Mouth/ and Buzz: In order for social media tactics to create buzz, become viral, and generate referrals, two things need to be at the core: uniqueness and visibility. Lady Gaga is every bit unique. People can embrace her originality, personality and talent. I personally can't get enough of her (including my stint as Gaga for Halloween which is another story). People will not spend time discussing mundane or boring products/personalities. Some products and services become watered down or vanilla to appeal to the masses. That just doesn't create energy.

    As for visibility, her distribution strategy has enabled her to make it very easy for people and her target audience to share content which enables viral-ability. 
Let me know what you think.
Jackie

Posted by Jackie Kuehl at 2/25/2010 12:49 PM
Categories: marketing tips, social media, strategy, buzz marketing
Tags: word of mouth social media buzz Lady Gaga marketing tactics
 

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