Marketing MIA? No, just PDB.
New year and finally a new post from me as I've been PDB (pretty darn busy). But who hasn't? I'm actually making the time. I should practice what I preach to clients which is "If you are serious about a blog, you need to make a calendar and post regularly". I'll make that a goal for 2011. I have a few suggestions for others regarding the new year, resolutions, goals, and relevant marketing tips:
1) Skip resolutions and make goals. So simple. Resolutions tend to come across as things one needs to change or stop. Goals mean an accomplishment. Sounds much more positive and with positive may come progress. Another goal for me in 2011 is to learn Italian. We'll see how that works out.
2) If you are a marketer, make a goal to align your tactics with strategies and goals. Are your tactics moving the needle? The best way to write a marketing goal is to determine a barrier the company must overcome in very specific terms. That becomes the marketing goal: Build awareness, increase retention, educate customers, etc. Especially in times of decreased budgets, if you can show the CEO or President how you are breaking down barriers, you may get to keep your budget. Which leads to #3...
3) Measure. Take the time to think through how you will measure your marketing success BEFORE you launch a program. That lack of foresight can kill you and your accountability to the rest of the organization. Be smart about it and align the organization if needed to measure outcomes. In B2B marketing, that demands alignment with sales. Do it.
Nothing profound: just relevant, basic marketing tips.
Happy 2011. See you soon.
Jackie
Posted by Jackie Kuehl at 1/10/2011 12:35 PM 
Categories: Marketing Tactics, relevant marketing, Marketing, Marketing strategies, B2B marketing, marketing tips
Categories: Marketing Tactics, relevant marketing, Marketing, Marketing strategies, B2B marketing, marketing tips
Basic blocking and tackling, Jackie. Too many get lost in the details, and forget the basics.
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