Kuehl Marketing Strategies and Best Practices: Recent Comments

Comment on Is LinkedIn losing effectiveness? Overused?

2011-10-18T15:31:52Z

LinkedIn has recently implemented changes that provides customized automated email messages based on the criteria you specify you are interested in seeing. Its power as a job search tool has only decreased if you use it wrong. The ability to connect with individuals and build strong connections after meeting them, say at a networking event or workshop, allows you to target them for job requests as well. That connection point can be a great bridge when attempting to find deeper connections into the business you are targeting.

-J

Comment on SoBe? So…I don’t get it. Can your company pass my 15 second rule?

2011-10-07T20:19:10Z

Hey, I like your idea of the 15 second rule. I will definitely start noticing that on different websites. Thanks for the tip.

Comment on Attention Marketers: Advertising more is not going to get you sales.

2011-09-04T16:07:48Z

We can all identify the strongest dealers in any particular market based on how much they advertise. They say you should never judge a book by its cover, but in advertising that does not hold true. The dealers that have good, strong advertising are the dealers who dominate their markets. It is not a mistake that the top dealers take all the necessary steps to lead in their respective markets.but one thing is sure, If you are running the same ad messages you ran last year, or the year before, you are not going to get any more sales than you once did. thanks for your analysis, appreciate it

Comment on Attention Marketers: Advertising more is not going to get you sales.

2011-09-01T13:31:43Z

Marketing blasphemy...or is it? Good take on the controversy of what advertising actually does, and why most advertisers miss that point. Even more startling is the fact that ad agencies STILL over- promise by guaranteeing lift with enuf advertising. No so. Its part of a broad process. Now social media must play into the mix as well. Complicated? Well, that's why WE can exist (the consultants).

Comment on Attention Marketers: Advertising more is not going to get you sales.

2011-09-01T03:16:03Z

Interesting chart. I need to review a second time. Unfortunately sometimes when it comes to the C-Suite culture trumps objective/strategies everytime.

Comment on Is LinkedIn losing effectiveness? Overused?

2011-08-18T19:35:12Z

Jackie, after 17+ years in sales and marketing, I've learned a lot of lessons (often learned the hard way!), but there's one that sticks out to me most of all: the value of my network. While obviously most of our network consists of those we know (or, to your point I believe, have met face to face), often it also is made up of those who are contacts-of-our-contacts. Six degrees of separation type of thing. I've often had the experience, especially within the foodservice universe (so big, yet so small) of getting to know someone new, and finding out that we hold a number of contacts in common. The power of ones network grows exponentially if we include not just those we've personally met, but those who share common experiences (foodshows? NRA? packing a freezer bag?), interests, and contacts. Therefore, on linkedin, I try to connect with those that I know, obviously, but also those whom it seems that I should know. Put another way, those with whom I seem to share enough commonalities of interest, experience, scope, etc that we might be of value to each other at some point in the future.
Alternatively, I recently had the experience of reconnecting with a manufacturers' rep with whom I had worked when I first entered the industry- nearly 19 years ago. We had not spoken since. Hardly a deep connection, yet we were able to connect on linkedin, and add some value to each other in a limited way on some projects. Contacts come in all varieties, I find, from those you've spent years working with intimately, to those with whom I had an intense 7 minute conversation at an airport bar.
Just my 2 cents! Which reminds me...are we connected on linkedin? We should be!
PS: Now the issue of connections whom you don't know asking to be recommended to someone else...now that seems inappropriate if not downright strange...I agree wholeheartedly. Thanks!

Comment on Is Sears turning away from retail and evolving to manufacturer?

2011-08-18T07:55:40Z

What an amazing blog. I have found this blog very interesting because I have gotten the most read information. This blog help me out otherwise I don’t know how much time I have to spend for getting right information.

Comment on When big companies fail to see their true value: Case Study Motorola Xoom.

2011-08-13T14:44:07Z

It was a stupid strategy, but I get it. Work for a while at a HUGE company run by accountants, and you'll get it, too. They apply ROI hurdles that are unrealistic based on the market, and require compliance. The board of directors are compliant. Jackie: Motorola is local...go over there and have a meeting with the CEO and tell them you can help. Who knows?

Comment on Two easy ways to start a content marketing plan.

2011-08-09T19:43:22Z

Point #2 resonates for me since I always maintain a pipeline of ideas or written posts that I plan out for later release. Content and frequency to Tom's point takes commitment, commitment builds Tribal credibility. Another element here which is a good starting point is to develop your company's market positioning statement. It serves as a double check for all content that you plan to post. Ask yourself, is the content on target to what you want to communicate?

Comment on Two easy ways to start a content marketing plan.

2011-08-09T14:11:27Z

Yes Tom, usually I manage the content strategy for clients when they hire me as their 'marketing dept' so I'm always engaged in the process.