Kuehl Marketing Strategies and Best Practices: Recent Comments

Comment on Should I blog, tweet, link, or create a Facebook group? Does anyone really care?

Erector Set Sets — Sun, 07 Mar 2010 17:34:17 GMT

dont know how other marketers see it but social networking has played a huge a huge part in Internet marketing.

Comment on Should I blog, tweet, link, or create a Facebook group? Does anyone really care?

Customer Support Services — Fri, 05 Mar 2010 07:13:57 GMT

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Comment on SoBe? So…I don’t get it. Can your company pass my 15 second rule?

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Comment on Some marketers still missing the point...socially

Customer Support Services — Fri, 05 Mar 2010 06:46:22 GMT

Comment on Is Sears turning away from retail and evolving to manufacturer?

Jackie Kuehl — Tue, 02 Mar 2010 16:45:23 GMT

Good stuff Parissa. Thanks for sharing your link. I share your perspective on Sears and have closely watching because I have thought they have run themselves to the ground. To see a real turnaround would be genius (or a miracle).

Comment on Is Sears turning away from retail and evolving to manufacturer?

Jackie Kuehl — Tue, 02 Mar 2010 16:40:33 GMT

Exactly what I was thinking.

Comment on Is Sears turning away from retail and evolving to manufacturer?

Jackie Kuehl — Tue, 02 Mar 2010 16:39:48 GMT

Thanks Tommy. I don't disagree w/expanding distribution as a sales opportunity. What I don't see happening is triggering the positive image of Sears if Craftsman is purchased at Ace Hardware. What is the tie to Sears at that point? Especially if a person never bought Craftsman because they were not loyal to Sears.

Comment on Is Sears turning away from retail and evolving to manufacturer?

Parissa Behnia — Tue, 02 Mar 2010 16:31:21 GMT

Totally agree with your comments - and it points to the fact that Eddie Lampert is more interested in Sears as a real estate play rather than revitalizing it as a go to destination for growing families (a la Target, WalMart, etc.). Frankly, the problems with Sears started many moons ago back when Arthur Martinez was chairman. Sears started believing in itself a little too much and stopped paying attention to quality, details, service and the competition! As a former employee and business partner to Sears, there was a pervasive Emperor's New Clothes type of vibe at the headquarters. I hate to think the store in which I spent so many years will go away soon but it is darwinism at its most basic.

I blogged about this as last week well: http://678partners.blogspot.com/2010/02/sears-next-retail-dodo-bird.html

Comment on Is Sears turning away from retail and evolving to manufacturer?

Jim Matorin — Tue, 02 Mar 2010 15:38:06 GMT

Maybe this strategy is an interim step before they exit brick & mortar by increasing their brand distribution. Are they more clever than we think given that everyone has written them off?

Comment on Is Sears turning away from retail and evolving to manufacturer?

Tommy — Tue, 02 Mar 2010 15:19:24 GMT

Pardon the pun, but their strategy strikes me as crafty. Their tools often were the only draw to the store, but long ago the discovered that it no longer created incremental sales in other departments. Why not expand their brand distribution? They so Closely associated with their Craftsman brand that it could also positively impact the Sears brand as well. Good post. Thanks for triggering the thots.